February 23, 2008
It's been way too long!
By KAT CAVERLY
And what HAVE I been doing?
Well there's the long and the short of it. I'll start with the short story. I have been lost in the vortex that is Facebook. Launching our newest greeting product Giftums on Facebook in December was nothing short of a harrowing experience. We have problems with programmers and the so called F8 evangelist culture. Beside getting some really bad advice (and paying for it), despite programming ills that proved I was woefully our of my league, we created an amazing product AND succeeded in launching the Greetums app by Christmas.
We have a few subscribers and some really loyal customers who inspire me daily, but I still have my work cut out. First of all we need the world to be able to come into our card shop and just browse; no "require join", no Facebook, just browse. And next we have to be able to send cards to any email address, not just to your Facebook friends.
Turns out your Facebook friends ain't necessarily your real friends and that the gold rush of application developers have delayed what might eventually be a great marketplace. I still believe that greeting cards belong in any space that is dedicated to communication and staying in touch. After all greeting cards were the first social networking tool in the real world.
Posted by photocartoonist at February 23, 2008 8:06 AM
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