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August 16, 2005
"Mommy, What's An eCardologist?"
"Well, honey, 'ologist' means 'a person who studies.' So Kat Caverly is
an eCardologist, because she is a person who studies & is an expert in
eCards."
To be an eCardologist, you need to know more than you might think. You
need to know about sentiments & humor. You need to know who the consumer
is, and what they want. And you need to know how to promote your cards -
otherwise how can anyone find them, to see how magical they are?
Kat Caverly knows about humor and human character, and she was learning
more about the internet. The world wide web seemed a logical way to
showcase her portfolio of paper greeting cards as static online eCards.
So in June, 2201, Kat Caverly began her eCard empire with
Photocartoonist.com.
To be successful, online or offline, you need to offer a range of styles
of greeting cards. So, later in 2001 and continuing through 2002,
Photocartoonist.com began to offer photo-animated eCards. These cards
caught the attention of Michael Birch.
Michael, his brother Paul and his wife Xochi owned and operated a new
site called Birthdayalarm.com and they were looking for content.
In August of 2002, BirthdayAlarm.com licensed 50 static
cards from the Photocartoonist.com katalog.
“They wanted something different and that's what led them to me” said
Kat Caverly, “Having my website made this meeting possible.”
Realizing The Photocartoonist website was 'working,' she went on to
create several other websites.
In 2002, Christmaskookies.com launched, followed in December of 2003 by
Valentinesfromhell.com. In July of 2003 Birthdaysblow.com launched,
swiftly followed in August by eCardology.com.
But the lessons in eCardology were not over...
by DEANNA DAHLSAD
Posted by photocartoonist at August 16, 2005 11:07 PM