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August 26, 2005
Here's the Story of a Funny Lady
Here's the story,
Of a funny lady,
Who was busy with websites (understated).
All of them had ecards
The newest ones
were even animated.
Here's the story,
Of BirthdayAlarm.com
Which was busy with ecards of its own.
The site had good traffic
but they wanted to grow.
Till the one day when the lady met this fellow,
and they knew it was much more than insight.
That these folks
Must somehow work together.
That's the way they became an ecard site
An ecard site, an ecard site.
BirthdayAlarm was started in 2001 by Michael and Xochi Birch and Paul
Birch to provide a simple way for people to remember birthdays. They
had a website, with a few thousand members, that reminds people of
birthdays. "Hmm, what do you do next? ...ecards to the rescue."
It was in this capacity that Michael called Kat in 2002.And they first
licensed 50 static ecards. In the year since they had signed that
agreement, BirthdayAlarm.com had grown tremendously. With the increase
in members & traffic, the site needed more cards, more cards, and more
cards!
While BirthdayAlarm.com was growing, Kat Caverly was increasing her
ecard line as well. Seeing how popular animated ecards were, she
increased production of them - BirthdaysBlow.com itself had 30 animated
birthday ecards in 2003.
Michael too had noted the popularity of animated cards, and he liked Kat
Caverly's new designs. Kat notes that she was excited to renew the
agreement because "they respect and admire what artists can do." So over
the next two months, Michael and Kat spoke frequently about the business
of ecards. In October of 2003 they talked about possibilities,
and on May 2, 2004, the premium e-cards launched.
Sure, the agreement pays well, but, I had to ask Kat: Aside from money,
why hook up with BirthdayAlarm?
Kat replied "The people; Michael is smart and innovative. I have been
treated with honestly and with integrity. And after working with his
brother Paul and his wife Xochi. I began to trust this family, this
company. Each of them is very bright and after three years of doing
business, they have exceeded my needs and expectations."
Mutual respect, creativity, and integrity that's the way they became
an ecard site.
Posted by photocartoonist at August 26, 2005 8:51 PM