By KAT CAVERLY

And what HAVE I been doing?

Well there's the long and the short of it. I'll start with the short story. I have been lost in the vortex that is Facebook. Launching our newest greeting product Giftums on Facebook in December was nothing short of a harrowing experience. We have problems with programmers and the so called F8 evangelist culture. Beside getting some really bad advice (and paying for it), despite programming ills that proved I was woefully our of my league, we created an amazing product AND succeeded in launching the Greetums app by Christmas.

We have a few subscribers and some really loyal customers who inspire me daily, but I still have my work cut out. First of all we need the world to be able to come into our card shop and just browse; no "require join", no Facebook, just browse. And next we have to be able to send cards to any email address, not just to your Facebook friends.

Turns out your Facebook friends ain't necessarily your real friends and that the gold rush of application developers have delayed what might eventually be a great marketplace. I still believe that greeting cards belong in any space that is dedicated to communication and staying in touch. After all greeting cards were the first social networking tool in the real world.

I don't think I could be any happier. The simple feeling that I finally have the strength
to shovel snow again...and just in time! This is our third snow and our first big snow
of the season and I was thrilled to be out playing in it.

The thing that I was most proud to report is that I did all of that by myself and in only
10 minutes.

Pure satisfaction. Tis the season!

What is so great about Giftums anyway?

Giftums are new, they are different, funny, silly, animated! Giftums are not just static little pictures that you look at once and forget about. Giftums can be played over and over again and make you laugh everytime. Giftums can say hello without a message. If you want to tell someone you miss them, Giftums can do it. If you want to say you are sorry, Giftums can apologize. Giftums are worth your time because when you give a Giftum you are giving heart.

By Lady L, Greetums Lady

By the Greetums Lady

I am so excited that I can hardly wait any longer. But greatness takes time, and Giftums takes even longer! Development of the idea has been a journey but it only took us two weeks of pre-production to develop the product category. And this new greetings product is awesome!

We are scheduled to go live on Facebook.com by October 15th but we will keep it on the down low until we have tested with a small BETA group. Please let us know if you'd like to participate!

Click on image for virtual tour

There have been big goings on over here at NoEvil Productions as we are
building our dream studio! Come take the virtual tour of the space after we took
most of the walls down and stripped the space of all old wiring!

There is nothing like an old warehouse space to bring back memories of coming
of age as an artist in New York City. It makes Tom and I have the energy of
twenty-somethings, with the experience of professionals after 30+ years in
the business.

We love New York!

We have another few months of construction but wee are moving into the studio
this week and we ain't missing a heart beat since we are also launching a new
greetings product this week. Change is good!

Expect great things from us and keep posted on the developments.

By KAT CAVERLY

Alot has happened over the past 4 weeks and I apologize for the silence. But we
have decided to leave this neighborhood in search of space. Details to follow!

photo by Thomas Hudson Reeve ©KCE 2007

Out and about on the streets of New York City one may see just about anything, and everything!
This is the city of dreams; the streets of imagination. Peppered with all
sorts of characters from all over the world.

Currently I am thinking about space, and changes. I am thinking about growth.
Spring is a time for growth, a time when we see the seeds of the ideas from
our new year resolutions start to sprout, start to flower.

We have been exploring the possibility of moving. In addition to dreams of more
space, a fresh start is enticing, but we have been here for 30 odd years now, and I
do mean ODD. Between a 6 block radius I can go the the movies, to a Broadway play,
shop, go to the gym, and choose from literally hundreds of restaurants and clubs.
I never ever have to drive a car.

I am discovering more of a reticence to almost all modes of transportation. I like to
walk. And an occasional taxi ride is ok. I like being in the back seat. This kind of living
is only possible in a city, but there are other parts of the city too. So I am keeping an
open mind and doing some exploring.

Spring is an Occasion

There are those moments, those occasions that are just reasons in themselves to celebrate.
Spring is one of those occasions.

As a photographer first, I believe every picture tells a story and as our local community
garden comes alive this Spring. And Tom's photos are celebrations!

Now it is June. Memorial Day is past and students everywhere are ready for Summer. Even
the weather is ready for summer. But it is still Spring; my favorite season because the
world comes alive again, and flowers bloom and with them hope "springs" forth and we
all can celebrate this wonderful time.

So savor it. Photograph it. Remember it.

Outdoor BBQ on the streets of New York! It must be memorial Day weekend!

The area is filled with the Navy and the Marines. It is Fleet Week and it has been
nice to see them here instead of in Iraq. Afterall it is Memorial Day, and a time to
remember.

The picnics and parties are nice though and I really had a great piece of grilled
corn on the cob, which always gets caught in between my teeth, but who cares!
I think we all grew up expecting such parties, but they still seem unusual in
our neighborhood.

Today was a good day to celebrate!

In search for the perfect colors, and lighting, for Greetums, Tom and Kat took a day trip to
Cape May, New Jersey; a bucolic Victorian seaside resort at the southern most tip of
New Jersey. Although Tom had spent many summers on the jersey shore, together they
have only had one vacation in the last 26 years. And that was two weeks in Cape May.

We think of Greetums as a place and as a place Kat thinks of the Shoppe as a little Victorian
store but on a very small scale. The colors, the light, the Victoria styles on such a small
scale. TomKat wants to build a little Victorian storefront in Hell's Kitchen, New York!

Cape May, New Jersey 2007

Between them they have over 350 images; Kat concentrated on the colors and lighting that
caught her eye, the architectural details. she looked for the examples that were perfect for
Greetums in my mind's eye. Tom made great photos, incuding the portrait of Kat which
I adore.

Lighting at the shore is pretty much perfect at all hours; bright but totally idyllic, it is god's light. The colors are deep and pastel, smoky and sun bleached. At this time of the year
everything is fresh and ready for the summer. TomKat are planning to go down again for the
historic Christmas celebration. We'll keep you posted.

By the Greetums Lady

New York. If you can make it here you can make it anywhere; or so the saying goes. It's
where the salt of the earth meet the state of the art. And no place has more color than
42nd Street.

Here you have Disney, movie houses, Broadway theaters and creepy wax covered celebrities.
What some actors won't do for a buck.

I love this town.

Photo by THOMAS HUDSON REEVE

Ah springtime in Hell's Kitchen; it's like that old New York joke.

It's Springtime in New York. THE tree is in bloom, and THE bird is singing.

No seriously. Our local community garden is spectacular this year and Tom has been busy
documenting the flourishing every few days, while I have been steadily working on my crash
course in how to "Win websites and influence Servers".

Things are going to be alright and it really helps to see things being built so strong!

It's the weekend of the Ninth Avenue Food Festival which means that the National Stationery Show is in town, and the New York dreamteamsters are joining me in a marathon three hours of walking the Javits Center and soaking in all things gift and greetings.

I am dreaming of having a booth in the 2008 show. It all looks so good in my head! I
continue to work on the uniform for the Greetums Lady and it just tickles me to brainstorm
(and daydream) about the Shoppe.

The dream includes our flagship store which is going to really be the sets for Greetums TV.
We all need a little Christmas right this very minute!

By Kat Caverly

If you have been wondering what the NoEvil dreamteamsters have been up to for the past
month, well we are doing the biggest thing we have ever done; we are creating our very
own greeting card company - Greetums. And it is coming soon to a monitor (and mall)
near you! We'll keep you posted, so please stay tuned.

What is Greetums?

Greetums is a way to connect, express and celebrate with the family &
friends you already have, even if they are not members. It's more than
cards, more than a reminder service; it's an organizer based on the
people and the events you cherish. It's a lifestyles site for people
who love to express their love and friendship.

It's not a social site to meet/make/force new associations, but to
cement the ones you have.

An Old Irish Blessing

May love and laughter light your days,
and warm your heart and home.
May good and faithful friends be yours,
wherever you may roam.
May peace and plenty bless your world
with joy that long endures.
May all life's passing seasons
bring the best to you and yours!